As users scroll through the app store, yours should pop out as eye-catching and recognizable. Make sure you use a design that serves as a clear representation of your app. It should provide as much of a clue as possible to what users will find after they install it. With that said, you should keep the app icon as straightforward as possible, and not too flashy.
Tip : For more information on designing a perfect app icon, check out this blog post. App developers must expand their online presence. When posting, use that voice consistently. But if your app is geared towards young professionals, that business speak might suit your audience well. Create conversations and engage with your fans. Such a relationship will increase word-of-mouth praise of your commitment to users, and increase downloads as a result.
One word of caution: each social media platform has its own terms of service regarding contests, giveaways, and advertising. And while no one can give you the perfect name, here are some evergreen tactics for coming up with your app name:. And while app stores give you a character limit, you should only use around 25 of them.
Your description, on the other hand, is where you need to be most strategic about ASO. By listing important information, benefits and features, social proof, and a call-to-action, you can greatly affect your ASO.
Typical marketing is structured over a few weeks or months. But if you want to get a sharp spike in downloads for your app in a very short time, concentrate all your marketing spending into a small time frame.
It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns. Depending on your total budget, you should spend the money within a few days or a week at most.
Spread your advertising across the channels that are most popular with your target audience, which could include:. A lot of your downloads will come from organic searches , but many downloads will come from your web-version landing page. One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. Your app store page must be appealing. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads.
Screenshots from your app itself are what users will typically look at after they first find you in search results. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all.
If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. This can also help enhance your app store visibility. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely.
Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests.
Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively. Refer them to the new article and they might write their own with the initial reviews in mind.
You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so. Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews. If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads.
An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion. The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.
According to a story from Entrepreneur. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites. To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets — Russia, Spain, Germany, Italy, and France — he could get reviews and write-ups on his app.
The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice. You can take a similar approach in boosting your app downloads. When you make a list of media outlets to send your presses to, include many in Europe, Asia, Australia, and any other substantial market.
If you think users there might love your app, tell them about it! What other terms do you think users are searching for when looking for the need that your app fulfills?
Because the Surface RT and Surface 2tablets can 't run desktop programs, they're limited to apps downloaded from the Store app. In fact, you won't even see apps that run on SurfacePro or Surface Pro 2.
To add new apps to your Surface , follow these steps: Tap the Store app's tile, and the Store app fills the screen.
Windows 10 comes with built-in apps thatcan help you socialize, stay in touch, share and view documents,organize photos, listen to music, and more, but you can find evenmore apps in the Windows Store. You can also tap orclick the Store tile in the taskbar. Once in the store , there are several ways to look for apps.
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